Clarins Unveils Skin Illusion Full Coverage Foundation: Celebrating Every South African's Unique Beauty!

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Clarins continues its legacy of innovation with the highly anticipated launch of its Skin Illusion Full Coverage Foundation—designed to celebrate the diverse beauty of every South African! With an impressive range of 24 shades in stores and 28 shades available online (with an exciting new shade arriving in July), this foundation embodies Clarins’ commitment to inclusivity and skin-loving benefits for men and women across Southern Africa.

Staying true to its core values, Clarins introduces a foundation that goes beyond makeup. Skin Illusion Full Coverage Foundation combines flawless coverage with real skincare benefits, offering a perfect blend of both. This exciting launch is backed by a marketing campaign launched in March that proudly features 12 unique faces from across South Africa.

Each face was handpicked to ensure that every individual can find a representation of themselves in this bold, empowering campaign.

Nthabiseng Makhokha, Clarins Communications Specialist, shares,

“Beauty isn’t a singular shade—it’s a spectrum. Our campaign reflects South Africa’s rich diversity, highlighting that every person has their own special type of beauty. Everyone deserves a foundation that enhances their natural skin tone and celebrates their unique essence. This is what we’re all about: inclusivity, empowerment, and authenticity.”

And Nthabiseng couldn’t be more excited about the faces behind the campaign.

“Each individual radiates confidence. Their skin tells a story of individuality, and their foundation should only enhance that glow, not mask it. Skin Illusion Full Coverage Foundation is about enhancing your features, not hiding them.”

The foundation provides a smooth matte finish, while still giving off a luminous, natural glow. With SkinFit Technology, the foundation adapts to every movement of your face, ensuring a long-lasting, buildable coverage that looks fresh all day long.

Plus, it works wonders with long-term use, improving skin over time. According to a 28-day study, users experienced a 29% reduction in skin imperfections and a 10% reduction in shine, thanks to its skincare-rich formula, which makes up 80% of the product.

Image: Supplied

Clarins Marketing and Digital Executive Bronwen Olivier highlights,

“Today’s women want to look naturally radiant—not covered up by thick, mask-like foundations. They want to look like themselves, but with a matte finish and a radiant glow. Clarins Skin Illusion offers that perfect balance—hydrating, long-lasting, and full of skincare benefits, making it the ideal foundation for both day and night. Plus, we’re committed to more responsible packaging, making it a win-win!”

Isabel Martins, CEO of Clarins South Africa, adds,

“At Clarins, we’re more focused than ever on staying true to our roots—our skincare expertise, plant-based inspiration, and belief in authentic beauty. This foundation launch perfectly embodies our core values, reflecting both our brand and our team’s commitment to celebrating true, natural beauty in South Africa.”

With Skin Illusion Full Coverage Foundation, Clarins is not just launching a product; they’re making a bold statement—one that celebrates diversity, enhances natural beauty, and empowers everyone to shine.