Savanna Launches the Hilariously Fresh Anger Manenja Campaign with a Digital Twist
- Mbali Tebele
- Jun 18, 2024
- 2 min read
In a world where frustration levels can reach boiling point faster than you can say "Savanna Premium Cider," South Africa's favorite cider is here to cool things down with the crisp, witty, and expressive Anger Manenja™.
Yes, you heard right! The Anger Manenja™, Savanna's latest campaign, is here to help you defuse your annoyance with a cheeky grin and a clever joke. The Anger Manenja™ will turn your frown upside down with wit and humor. This fresh approach drives the light-hearted, crisp, and dry perspective you've come to love from Savanna. But wait, there’s more! In 2024, it wouldn't be a Savanna campaign without a sprinkle of innovation – this time, some Artificial Intelligence (AI) magic.
The Anger Manenja™ has an innovative AI tool to help you transform your words into articulate, less emotionally charged language. Whether it's a frustrating day at work or an annoying encounter, this digital assistant will let you vent to your heart’s content and have you laughing in no time. It’s like having a witty friend in your pocket, ready to turn your grumpy moments into gleeful ones with just a few taps.
Robert Weeder, Brand Manager of Savanna Premium Cider, says,
"We wanted to introduce the Anger Manenja™ narrative to address the annoying situations South Africans experience daily and to help people chill out in a characteristically Savanna way – with wit, humor, and a touch of local expression. Our new AI component takes this to the next level, providing a digital sidekick to help you navigate life's little frustrations with a smile.”
The Anger Manenja™ campaign is now live, and you can experience the digital AI feature by visiting Savanna.co.za/angermanenja or following Savanna on social media.
Try Savanna Angry Lemon, available in 330ml and 500ml bottles online or in-store. It's perfect for your newly chilled vibe – crisp and dry with fresh lemon.
Stay calm, stay witty, and stay dry.
Savanna – It’s dry, but you can drink it.
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